PRESS RELEASE
Antica Facets
Antica Farmacista announces the release of Antica Facets
A New Personal Perfume Collection
SEATTLE, WA — Antica Farmacista announces the release of their first personal perfume collection Antica Facets. After nearly town decades of long commitment to fine fragrance with over 20 alluring home fragrances, bath and body products, Antica Farmacista will showcase five new scents: Cozy You, Happy Hour, Green Green, Sunkissed, and After Hours.
The luxury home fragrance brand based in Seattle has set out to create a perfume line that is unconcerned with traditional “scent matching” in categories that feel stale. Focusing on how individuals move through their lives. Facets is composed of five distinct moods that encompass the vision we hold for our customers: complex, multifaceted, and fluid. Reach for different facets to enhance a feeling or slip into a new one.
Co-Founders Shelley Callahgan and Susanne Pruitt are excited to bring the same pioneering they’ve brought to reed diffusers to the perfume space. “I love the idea that personal fragrance gets to represent different parts of ourselves (or the Antica customer!)," says Co-Founder Shelley Callaghan. “You can slip between ideas, fantasies, daydreams, or mentalities so fluidly based on different times of the day or different moods. It's about setting a tone for yourself and for others in your space, one that is considered and luxurious and impeccably beautiful, yet still reveals something so personal about you.”
Antica Farmacista has been committed to fragrance being an extension of personal style and environment since 2003. The first brand to bring reed diffusers to the US, Antica Farmacista are veterans in the fragrance space. Stocked in boutiques across the country and in high-end retailers such as Net-A-Porter, Nordstrom, and Neiman Marcus and displayed in some of the world’s most beautiful hotels, including The Beverly Hill Hotel, The Four Seasons and Hotel Bel-Air. Featured in editorials by Harpaars Bazaar and Town and Country and now in collaboration with the electronic diffuser company Pura.
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For more information contact Olivia Hadreas, Ecommerce Marketing Manager at Olivia@anticaf.com